By Dan Fink, Marketing
Through the improvement of technology and the vast adoption of smartphones and tablets, technology doesn’t only consume our everyday lives, it defines it.
According to Kliener, Perkins, Caufield and Byers (KPCB), a venture capital group specializing in mobile technology, smartphone adoption is still in the early stages. Recent research from eMarketer reports that approximately 56% of the U.S. adult population has already adopted smartphones, with estimated adoption increasing to 75% in 2016, at its current rate. Meanwhile, the amount of digital content (like tweets, photos, information and documents) becoming searchable, shared, and tagged has increased nine times in the past five years.
How are businesses being affected by the transition to mobile consumers? Groupon is experiencing a huge increase with their users with mobile transaction up 31% in only two years. When the music streaming service, Pandora, launched in 2009, 70% of their users streamed music from their computers. Today it has nearly flipped with 60% of Pandora users listening on smartphones and tablets. In the third quarter of 2013, Facebook saw 254 million mobile-only users, an increase of 45%. These users accounted for over 49% of their ad revenue, adding a cool $890 million to their bank account.
Mobile applications are becoming an expectation for businesses, just as a website was expected a decade ago. AdWeek reports that 72% of consumers expect a mobile-friendly experience from brands. Latitude, an online e-commerce site, reports 61% of people have a better opinion of brands when they offer a good mobile experience. Mobile experience means not only having a website optimized for smartphones, but also increasing functionality and design for users, which is typically most effective within a mobile app. If organizations do not adopt with the rapid increasing trends, consumers will most certainly forget the significance of their services and will yield to other services that offer a mobile friendly experience.
The rate of mobile adoption is becoming harder to ignore. How is your business adapting? GoStrive creates a stronger sense of connectedness in communities big and small, by optimizing your organization’s mobile experience. Raising awareness for your programs on mobile is a snap, find out a bit more.
Wayne Gretsky said, “I skate to where the puck is going to be, not where it has been.” Which puck are you skating towards?